• Hands-on & operator driven conversations to help you grow & scale

    20 MARCH


    Founders First is a LetsVenture initiative designed to help startup founders get domain

    and stage specific insights because we get that one-size-doesn't-fit-all


    In this edition of #FoundersFirst the focus is on

    Product & Design, Hiring & ESOPs and Exits


    Founders First was launched in August 2020 where we had 150+ founders (early to growth stage) attend and 1000s benefit from the conversation and post conference material. In the first edition we had founders like Yashish Dahiya of Policybazaar, Nithin Kamath of Zerodha, Abhiraj Bhal of Urban Company, Aakrit Vaish of Haptik, Anand Jain of Clevertap, Vidit Aathrey of Meesho and investors like Rajan Anandan of Sequoia, Hemant Mohapatra of Lightspeed, Anjali Banal of Avaana Capital, Priya Ranjan of Silicon Valley Bank, Sanjay Nath of Blume Ventures and Pratik Poddar of Nexus Venture Partners join us.


    Balaji Srinivasan

    Angel Investor & Entrepreneur

    Anupam Mittal

    Founder & CEO

    People Group

    K Hari

    Chief Business Officer


    S Ramesh

    MD & CEO

    Kotak Investment Banking

    Hari T.N.

    Head of HR


    Ashish Toshniwal

    Founder & CEO

    Y Media Labs

    Stephen Clements

    Chief Creative Officer

    Y Media Labs

    Siddharth Sangwan

    Director & Head - Talent Strategy


    Shilpa Sharma



    Prashant Tandon

    Co-founder & CEO


    Raj Neravati

    Founder & CEO

    Hug Innovations

    Varun Khaitan



    Srikanth Iyer

    Co-founder & CEO


    Sourabh Gupta

    Founder & CEO


    Vineeta Singh

    Co-founder & CEO

    SUGAR Cosmetics

    Kaushik Mukherjee

    Co-founder & COO

    SUGAR Cosmetics

    Sahil Bhagat

    Founder & CEO


    Sidu Ponnappa

    SVP Engineering, Internal Products


    Anirudh Singla

    Founder & CEO

    Pepper Content

    Rahul Mathur

    Founder & CEO


    Suhas Motwani


    The Product Folks

    Shuchita Baranwal

    Head of Design


    Chandra Srikanth

    Editor: Technology, Startups and New Economy


    Tarush Bhalla

    Assistant Editor


    Mrinalini Arora

    Investment Manager


    Sanjay Jha



    Syna Dehnugara

    Chief Brand Officer


    Shanti Mohan

    Co-founder and CEO


    Nimesh Kampani


    LetsVenture Plus


    Opening Keynote


    The power of decentralisation and India's place in the world. A free wheeling conversation with an entrepreneur, investor and futurist.



    Balaji Srinivasan,
    Entrepreneur & Angel Investor

    & Shanti Mohan, LetsVenture (Moderator)



    09:30 am - 10:15 am

    Product Led Growth


    How do you reconfigure the marketing & sales mix to let the product lead the way? Learn how your product itself can be used as the main vehicle to drive growth.


    • Sidu Ponnappa, Gojek
    • Suhas Motwani, 
      The Product Folks (Moderator)

    10:15 am - 11:00 am

    Trends in UI

    and UX


    Trends and current issues around digital products and design for Indian tech startups




    • Ashish Toshniwal and Stephen Clements of 
      Y Media Labs






    11:00 am - 11:45 am

    Campus to Company


    What have been the steepest learning curves for these 1st time founders as far as company building is concerned?

    • Anirudh Singla, Pepper Content
    • Sourabh Gupta, Vernacular.ai
    • Rahul Mathur, BimaPe
    • Mrinalini Arora, LetsVenture (Moderator)

    12:15 pm - 12:45 pm

    Hiring, Talent & ESOP


    The most underrated, but most important part of any business - figure out the best practices to retain talent and make ESOPs go beyond paper money



    • Siddharth Sangwan, Lightspeed
    • Hari T.N, Big Basket
    • Srikanth Iyer, HomeLane
    • Sanjay Jha, MyStartupEquity.com
    • Tarush Bhalla, Mint 

    12:45 pm - 1:15 pm

    ESOP: Let's Get Practical


    - How do you create an ESOP policy that scales with your startup?
    - How much ESOP should you give out at various stages?
    - How should you approach ESOP liquidity & buybacks?

    • Varun Khaitan,
      Urban Company
    • Sanjay Jha, MyStartupEquity.com

    1:15 pm - 1:45 pm

    Ask Me Anything


    with Anupam Mittal

    Angel Investor & Founder of Shaadi.com







    2:15 pm - 2:45 pm

    Why I Sold My Startup


    What are some of the important things to think about before selling your startup?

    • Raj Neravati,
      Hug Innovations
    • Shilpa Sharma, Jaypore
    • Sahil Bhagat, Vebbler
    • Syna Dehnugara, LetsVenture (Moderator)

    2:45 pm - 3:15 pm

    Road to IPO for Indian Startups


    What will it take to get Indian tech startups to list in India? A 360 degree view from founders, regulators & key stakeholders


    • Prashant Tandon, 1mg
    • Hari K, NSE
    • S Ramesh, Kotak Investment Bank
    • Nimesh Kampani, LetsVenture Plus
    • Chandra Srikanth, MoneyControl 

    3:15 pm - 3:45 pm

    Some Hard Truths


    From starting up to crossing the valley of death and from fundraising to scaling - it's definitely a school of hard knocks

    • Vineeta Singh & Kaushik Mukherjee of Sugar Cosmetics






    3:45 pm - 4:15 pm


    When to take a SaaS company


    Priya Ranjan, Silicon Valley Bank

    How do you sell cross-border?

    Anand Jain, Clevertap

    Getting to $10 M in sales

    Manav Garg, Eka Software

    Do's and dont's of community marketing

    Suchita Salwan, LBB

    What are the COVID-19 positive sectors?

    Anjali Bansal, Avaana Capital

    Raghunandan G, TaxiForSure

    The founder-VC relationship

    Vidit Aatrey, Meesho

    Why is choosing the right investor a big deal?

    Aakrit Vaish, Haptik